What does American Airlines prioritize when implementing service improvements?

American Airlines emphasizes enhancing passenger experience and operational efficiency as a critical aspect of its service improvement strategy. Focusing on the passenger experience involves understanding customer needs and preferences, which leads to initiatives that create a more enjoyable and seamless travel experience. This can include improvements in customer service, upgrading in-flight amenities, streamlining check-in processes, and ensuring timely arrivals and departures.

Additionally, increasing efficiency within operations not only benefits passengers by minimizing delays and enhancing overall satisfaction, but it also contributes to the airline's ability to manage costs effectively in the long term. By prioritizing both these aspects, American Airlines aims to create a competitive advantage that can lead to higher customer loyalty and improved financial performance, making it essential for the airline’s ongoing success.